End of Blog Posting

After weeks of reporting the best in entrepreneurial news, it is time for the blog to come to and end. I have been promoted to executive consultant and will no longer be responsible for the future of this blog.

To recap on topics covered in this blog, it includes:

• Analysis on the decline of entrepreneurship in America
• The decline in small business affects the economy
• Niche product mix as a tool to differentiate your business
• Less but more original products are better than many
• Adapting to the growing Hispanic Market
• Cultural adaptation is important in order to gain some of the Hispanic market share
• Effectively using promotional materials in your business
• Good marketing materials can improve the business image and perspective

Although the blog has ended, the previous posts will remain active for everyone who is in need of this information.

It has been a great experience reporting for all entrepreneurs across the globe.

Best,

Conrad Cid

Usig Promotional Materials Effectively in Your Business

The use of promotional materials in your business will not only help communicate what your brand represents to consumers, but it is also the messenger for all future customers. All thriving businesses continuously evolve and adapt their marketing techniques, including promotional materials. It is high priority to maintain your business in the eye of the public, because as they say, "out of sight is out of mind."

Promotional materials can consist of many things, but generally include the business logo and brand images in the following things:

• Envelopes
• Flyers
• Letterhead
• Business Cards
• Business Materials (i.e, napkins, wrapping paper, boxes, etc)
• Checks
• Social Media Artwork
• Business Miscellaneous Items (i.e., pens, notebooks, mugs, etc.)

Making sure the brand image and message is consistent through all channels is extremely vital. This is important in order to maximize credibility within your respective industry. Business that fail to communicate messages the same through out may seem untrustworthy and can potentially lose customers and credibility. 

Source

Consumer Adaption: Hispanic Market on the Rise

In the ever diversified American consumer market, the Hispanic population continues to grow and is on the road to establish itself as a powerful consumer market demographic. The Hispanic growth means that traditional marketing by US businesses must begin to adapt to different advertisement campaigns tailored to different demographics. Failure to communicate effectively with different demographics will result in lost market share.

Recent news from the Pew Research Center reports that about 56 percent of total US population growth over the past decade has been attributed to the Hispanic Community. Additionally, the purchasing power of this growing community has been estimated at an astounding $1.5 trillion. However, even with big dollar figures, businesses are lacking in targeting the Hispanic market.

Cultural adaption in marketing content for the Hispanic market is a must for future growth in US commerce.

Here are several points regarding this phenomenon:

·         Consumer Demand. The Hispanic market has growing buying power, which translates into business’s need to meet this demand. Additionally, increased marketing attention towards the Hispanic market is important to continue gaining market share.

·         Translation. Translation is very important; Hispanics prefer to shop in their own native language. A survey done by One Hour Translation with over 2000 clients reported that individuals were more likely to buy from a website in their native language. Additionally, it is also very cost effective to do so. Large U.S. enterprises include about 2.5 percent of their budget on non-native speaking marketing, and at the same time are reeling in approximately 50% annual revenue from this market. Including and increasing the budget for the Hispanic community is clearly without question a very good choice

·         Increased Sales & Revenue. A great example is Vallarta Supermarket who translated its web content into Spanish and provided discounts for foods catering to the Hispanic community. Its increased current success is attributed to this inclusive strategy.

Source

Creating a Niche in Product Mix Creates a Positive Difference For Entreprenuers

For new entrepreneurs it is difficult to quickly attain credibility. To help distinguish the business, it is vital to create niche product mix.

The main idea behind creating a product niche is simple: differentiation. No matter what industry or sector you are trying to penetrate, most likely there are already a number of businesses operating within it.

Some tips to follow when starting out a product mix include:

•          Do not create huge breadth in product line starting out
•          Include less but more distinguishing products
•          Do not launch new products on a consistent basis
•         Focus on a few products with different price ranges. For example, a low, middle, and premium price range.
•          Create and use a memorable logo for the best product recognition
•          Analyze competitors and use similar but different concepts
•          Continue doing what is "bringing in the bucks" in your business

As result of applying an effective product mix, the following can be achieved:

·         Community. A vibrant and connected community will be forged around your business. This community will then be one of the forces to push business and brand awareness, as well as using the most effective marketing technique: word of mouth.

·         Integrity. A good product line and brand will fairly represent the business across all channels. Consumers will be able to identify the brand and its core values.

·         Brand Authority. With a community of consumers and an increasing consumer base, there is room to develop credibility in the market. Credibility will create brand authority which translates into brand leadership, increase in demand, and business growth.

Source

Entrepreneurship on decline in America

Recent news reports that small businesses in America are facing a decline in growth. The ties to which the decline is involved in is the underlying job market trend.

The current trend for jobs includes an improving reduction in applications for unemployment that fell to 283,000 within the past weeks. Although there seems to be an improving market, the correlation of new jobs to people who need new jobs is not so positive.

To what is referred to as the "real unemployment rate", it is at over 11 percent. Through analyzing this fact, one can see that although the level of unemployment applications are down, there is no significant increase in new jobs to go along with it. This creates an imbalance and thus a problem for the job market. 

A factor in the current slow economic recovery is the decrease in new small business start ups and overall entrepreneurship in America. There is a major need for there to be a focus on improving this business sector, as it makes up two thirds of businesses in America and creates a net of two thirds of all new jobs in America. 

The current presidential candidates should take note of the economic problem as the race for the next president continues. There is an opportunity for presidential candidates to adopt this cause in saving and increasing entrepreneurship in America.

There is incentive to gain a lot of votes here; the small business community makes up a major chunk of voters. Additionally, the increasing racial minority, including entrepreneurs, have been valuable for an electoral win.

Source: US NEWS

Informational Sources For Blog Post

After analyzing various sites for information, I narrowed it down to three websites listed below:

• http://yfsmagazine.com/
• This digital magazine YFS Magazine has a major focus on startups, small business news and entrepreneurial culture. It gathers information from innovators, startup enthusiasts, successful entrepreneurs, global business leaders, and writers. From all of these perspectives it dives into the world of popular entrepreneurship culture.

• http://www.entrepreneur.com/ 
• This online website, which has a leading parent print magazine over 33 years old, has been reporting entrepreneurial news for over 14 years. It targets information for making the best management and entrepreneurial practices. The information covered includes topics such as starting and operating a business, seeking a career, and leading people or companies.

• http://www.usnews.com/
• The entrepreneurship section of the US News website covers both domestic and international entrepreneurial practices and topics. Both perspectives provide great sources to find a diversified opinion against the one sided American based news casting.  

With information from sources with different perspectives, ( Digital Magazine, Web Generated, and News Sourced respectively), I believe I have good sources of information to cover my topics.

Average Entrepreneurs LLC "Listens". Do you?

Average Entrepreneurs LLC is company that services entrepreneurs and corporate management needs like the company Andrum. I have been a part of this wonderful organization for 7 years now.

 As a consultant to many past successful and unsuccessful entrepreneurs, there is one thing that led each and every one of them to their fate as an entrepreneur: their ability to LISTEN. Now you may ask yourself, "well... can it be that simple?" To answer your juicy question: YES and NO. 

The problem with many people who claim to be entrepreneurs is the failure to listen to the orchestration of an ever changing business world. But not to get it twisted: an avid listener goes far beyond that just capturing sounds into our ear lobes. An avid listener can use any of the other senses and still be able to "listen" and capture what was trying to be said through that medium. 

Say you read a newspaper article on failing sole proprietorship. You must "listen" to what was trying to be said and retain what you heard and apply it to your own self in order not to commit the same mistakes. A good listener receives the message, reflects on it, and decides how it will use the information to change or remain the same.

As an employee of Average Entrepreneurs LLC, I thrive on providing the best client solutions and in hopes that the clients do indeed "listen" to what everything in their path has to say. Now with the backing of my organization,  my aim is to provide rising entrepreneurs who can reach this blog with current and factual information that can aid them in their pursuits. 

My purpose is to reach those that are willing to "listen", but do not have those valuable resources available to them. As a professor projects his teaching to his class, I hope you all, my amazing audience, will "listen" to what I'm trying to deliver on each post, and that you may use this as a stepping stone in the right direction towards your end result; SUCCESS.